virginia mason franciscan health

success takes many forms.

sometimes it’s a client joyfully doubling their production budget.
other times it’s convincing gen z to visit their gynecologist.
less frequently it’s selling the line,
“is my discharge normal?”
to the catholic bishop.

in the latest 360 campaign I connected and created for vmfh,
success can mean it all.

the insight: for too long, women have kept quiet about their healthcare needs.

the idea: let’s empower gen z to speak out and ask every question when they meet with vmfh gynecological professionals.

the impact: the 360 campaign turned awareness into action—driving 40% growth in new users, a 3× spike in appointment inquiries, and record engagement among gen z.

drtv commercial & 360 web campaign

b2b display ads