amazon b2b web copy, banners, display ads, email, social posts:

insight:
despite a growing ecosystem of independent sellers, many small business owners don’t view amazon as a go-to destination — often because the seller experience seems daunting, the brand presence feels crowded, or they aren’t aware of the real opportunity.

idea:
launch a full organic brand-awareness campaign targeting small business owners: revamp website copy, redesign brand banners and imagery, revitalize email marketing, and publish fresh organic social content on meta — all to position amazon as accessible, attractive and profitable for small sellers and drive new-seller acquisition from a b2b perspective.

impact:
the campaign contributed to an 18% lift in new small-biz sellers joining the platform organically, fueling a stronger and more diverse seller ecosystem.