insight:
in a category oversaturated with paid digital marketing, no vertical romance micro-dramas have marketed their content on traditional cable networks.

idea:
disrupt the space by targeting a new audience and acquiring a fresh demographic of users before vertical streaming competitors, as well as launch a classic 360 brand campaign / web revamp.

impact:
this :30 drtv campaign, written and produced by me, marked inkitt’s first national commercial. it drove a 247% spike in website traffic and a 21% lift in organic new-user conversions, showcasing the brand and product tone on a national stage while proving cable can reach audiences vertical streaming hasn’t yet captured.