insight:
the normal shelf life for a romance micro-drama paid ad is a mere three weeks, but by sustaining a full-funnel strategy and creative approach, this campaign was able to engage audiences consistently for an entire year.

idea:
lead a full-funnel paid digital campaign with immersive creative direction, strategy, and art direction, paired with an original voiceover monologue, to engage viewers consistently over a full year and drive massive conversions for candyjar’s most successful show.

impact:
the campaign delivered record-breaking results for candyjar, generating over $3 million in total revenue and making secrets of sin the highest-grossing show in company history. day-0 roas consistently exceeded 50%, peaking at 67.7%, across a variety of spend levels. sustained full-funnel creative and strategic execution amplified acquisition, engagement, and conversions, proving that a year-long, data-driven paid approach can produce monumental impact while setting a new benchmark for candyjar campaigns.