Alaska Airlines

the first insight: hiring Tan France for styling is expensive.

the first idea: hiring Darlene to style Tan France is affordable.

the second insight: budgets are shrinking.

the second idea: Darlene’s thirst for paid social fame is growing.

i’m not an influencer, but i will throw myself into any content creation needs for the greater good of advertising :05

email to highlight internal hiring for alaska mechanics:

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organic social content & strategy

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commercial scriptwriting